If you are an entrepreneur, then it is critical that you are the face for your company. There is no way of getting around this. So let expert public speaking master trainer and coach, Arvee Robinson, turn you into a highly effective spokesperson for company that will ultimately drive sales into your business. About Arvee Robinson Arvee Robinson, is The Master Speaker Trainer, international speaker and author of Speak Up Get Clients. Arvee captivates her audiences with high-energy, high-content, interactive presentations filled with stories. Her audiences have fun while learning workable strategies they can put into action. She has presented over 3,500 energizing motivational keynotes and content-rich educational programs to conferences, retreats, and on-site programs all over the world. She has shared the stage with speaking giants Mark Victor Hansen, Brian Tracy, Tommy Hopkins, Les Brown, Sharon Lechter, Loral Langemeier, Jay Conrad Levinson, and many others. As an in-demand speaking coach in the business world, Arvee has taught over 5,000 business owners, entrepreneurs, coaches, and consultants how to attract more clients by clearly communicating how their services benefit their clients and customers. She teaches her clients a simple, proven system for delivering persuasive business presentations, getting the most out of networking and creating magnetic introductions. Arvee has helped hundreds of individuals eliminate nervousness, command their audiences’ attention, and deliver sales-winning speeches. Arvee is the top “How to” trainer in public speaking today. Arvee is a published author with her recent release of Speak Up, Get Clients: How to Use Public Speaking as a Marketing Strategy to Attract High-paying Clients. She also has published chapters in four collaborated books, the #1 best seller Live the Life You Love, Inspiration to Realization, Ready Aim Captivate, and Profitable Social Media.

A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.

Unlock the power of podcasting to supercharge your brand's presence and boost your sales. In this comprehensive course, you'll learn the essential strategies and tactics to create engaging podcasts that captivate your audience, position you as a thought leader, and drive meaningful revenue growth. Throughout this course, you'll delve into the Six Pillars of successful podcasting, covering everything from strategic planning to content creation, marketing, and effective management. Discover how to harness the unique potential of podcasts to connect with your audience, establish trust, and elevate your brand to new heights. Whether you're a seasoned podcaster looking to refine your approach or a beginner eager to make a big impact, this course provides invaluable insights and practical guidance. Learn from an experienced podcasting expert, gain essential skills, and craft podcasts that amplify your brand and boost your bottom line. Take advantage of this opportunity to harness the podcasting wave and take your brand to the next level. Enroll now and start creating podcasts that drive results!

If you want to supercharge your conversion rates, then you must optimize your marketing / click funnels. Angie Noris, an expert in click funnels, will give you many strategies to build new funnels and improve the ones you already have. This is a must see interview! About Angie Noris Angie Norris is an advanced online marketer with a 20-year Corporate IT marketing career who made the leap to become a serial entrepreneur. Angie is a speaker, coach, author, agency owner and award-winning marketer who loves helping brands go from presence to profit using the power of online sales funnels and game-changing software. After building hundreds of funnels, sites, membership portals, blogs and everything a business needs to be "open for business" online, she founded Funnel Training Channel so she can share her coveted blueprints and strategies for building amazing funnels! Most recently, Angie Norris became the first Certified Groove Ambassador as a result of becoming the first female affiliate to make the top 10 in overall gross Groove sales in the history of the company’s existence, as well as because of her passion for helping hundreds of Groove users and affiliates thrive with the opportunities that exist with Groove. With Groove, an all-in-one marketing automation business suite, Angie has sold over $500k of GrooveFunnels Software, combined with her own Groove related products within her first 90 days of using Groove. She has been featured on Groove Digital Presents, GrooveKon, GrooveGrowth, Groove-A-Thon, GrooveMagazine, Rich Shefren’s Steal Our Winners, Podfest, DFW Business Mastermind and many more platforms.

Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

A solid sales engagement strategy and aligning sales and marketing teams are critical to converting customers into buyers. In this course, Jayson Duncan introduces the Sales Alignment Method and emphasizes the need for a lead qualification framework. The course outlines a five-step process for engaging customers through the sales process. It emphasizes the importance of focusing on the entire sales process, not just the top, middle, and bottom of the buyer's journey. The course also discusses the importance of creating awareness, education, lead nurturing, decision-making, retention, and advocacy. Finally, the course introduces the Magnificent Seven, a process that includes seven types of videos a company needs to sell more. About Jayson Duncan Using storytelling to sell millions of dollars, Jayson Duncan is the founder and Chief Storyteller of Miller Farm Media, helps your digital assets increase sales for you. From website design, cinematic award-winning video production, and digital advertising to social media management on LinkedIn, Facebook, Instagram, and TikTok. Trusted by small and large brands such as Microsoft, Google, and Nestle since 2000.

"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.

Your marketing can be highly effective, or more times than not, it can be a waste of your money. Learn the strategies that will set you on the right road from the get-go. About Matt If you want to grow your influence, have a bigger impact, and make more money in the process, our next guest is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.

You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks such as writing emails or articles. In this course, you will learn how to utilize ChatGPT's generative AI technology to create human-like responses and generate creative content for marketing purposes. You will be introduced to Deepak Goyal, an expert in AI technology who has been working in the field for over ten years and is both an engineer and a marketer. Deepak will demonstrate the capabilities of ChatGPT and the GPT language model to generate responses to text prompts. You will learn how to interact with the tool, create and refine prompts, and understand its limitations. The course will cover the basics of generative AI technology, how it differs from rule-based or supervised learning, and the potential it has to simulate human-like thinking. You will also gain an understanding of the precautions that marketers should consider when using AI technology, particularly chat, and how to avoid plagiarism while generating product descriptions. The course will emphasize the importance of understanding your target audience and how to tailor content to their personas, including using the language model with as much relevant information as possible about the product. You will also learn how to refine prompts and experiment with different prompts to find the best results for your needs. Lastly, the course will cover the future of AI and where it is headed, including how companies are integrating GPT technology and fine-tuning it for subject matter. You will gain a comprehensive understanding of how to use AI and ChatGPT to enhance your marketing and sales strategies and stay ahead of the competition.

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices. In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.

PR can be one of your best ways to get highly credible exposure for your company at a price you can't beat (nearly free). Every marketing strategy must have a robust PR program included and no one better to walk you through how to put one together than Jill Lublin. About Jill Lublin Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com

Absolutely critical to your success will be your ability to personalize your message to each customer in a way that completely resonates with them. Hyper personalization must be integrated into every marketing program you have if you want to get your customer's attention. Landon Ray is one leading experts in this field. He will show you not only how to gather the appropriate data to do this but then integrate it into all your marketing and customer success programs. About Landon Ray Landon Ray is the Founder of Ontraport, an award winning web-based sales, marketing and business automation software platform designed to help entrepreneurs and small businesses. Ontraport has been listed on Forbes' Most Promising Companies in America and was ranked #102 on the Inc500. He and his team are consistent innovators that have implemented everything from unlimited paid time off for employees to developing new products for small businesses like Ontrapages

LinkedIn is one of the most important marketing tools you can use to promote your business but so many entrepreneurs use it the wrong way. Let's show you how to turn LinkedIn into a powerful sales and marketing tool that drives real business results. TY Giuliani is one of the foremost experts in driving sales via LinkedIn. About Ty Giuliane Tyron Giuliani is an Australian entrepreneur, but after being injured and suffering a permanent disability while in the Australian Army, Tyron left Australia on a whim and moved to Tokyo, Japan. Fast forward 22 years and he is still there, speaks Japanese like a 3 year old, but has co-founded, founded, and Partnered at three 7 to 8 figure businesses. From starting first business servicing weddings as an ordained minister, to providing wedding dresses over 420 weddings a month. To working with 67 Fortune 500 companies to build their management teams in Asia, hosting Vice President Al Gore in Japan after winning his Nobel Peace prize, to opening a K-pop event space in Tokyo. And since 2017 coaching other B2B business owners his unique methods of transforming LinkedIn from a stale, resume profile approach, to recreating your own person mini-website in LinkedIn and using a sales funnel there to land clients! He has been a master at taking his weaknesses and tuning them into strengths which has helped carried him through to success. Married to a bi-racial Korean – Japanese, he has two daughters Jasmine and Mia. In his spare time Tyron is known to obsess on rare documents from European royalty.

Don't waste time and money, trying to second-guess what investors want. We'll show you how to make investors fight to fund you. Find out how to determine if you have a winner on your hands. About Ken Krell: For over a third of a century, Ken Krell has inspired thousands of people from all over the world by sharing powerful ways to create wealth, prosperity and happiness in their lives. Ken is known as the producer of “OpportunityThon”, the world-record setting 28 ½ hour live marathon broadcast that featured over 55 of the world’s leading authorities on business, mindset and success. The event reached thousands all over the globe. He followed that up with “World Love Week”, another record-setting digital event (it ran 24/7 for a full week!) that focused on helping businesses grow as a force for good. Ken's signature event is The PRIDE Experience– Where you learn to Produce Ridiculously Irresistible Digital Events that Generate Wealth. PRIDE gives attendees the tools needed to pivot from the physical to digital stage. He’s been respected for decades as an expert in niche marketing strategies in the real estate and mortgage financing businesses and has founded and operated several successful real estate investment and mortgage banking firms.

How are you going to create demand for your products and services? This two-part course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

Are you currently running YouTube Ads? Or maybe you’re looking to start running YouTube Ads to grow your business? This YouTube Ad Formula will teach you the 9 secret ingredients that every YouTube Ad MUST have. Taught by Kevin Anson, a Video Marketing Expert, Kevin has personally scripted and produced YouTube ads for some of the biggest brands and influencers in the world. If you’re looking to grow your business with paid advertising this year, The YouTube Ad Formula is a program every business owner must have in their company’s advertising training library. The YouTube Ad Formula is a series of 9 battle-tested ingredients that help ensure your YouTube Ads get viewed and clicked on by the right people. Every ingredient in the formula is designed to either qualify or disqualify the viewer so you get the best prospects and spend the least amount in ad spend.

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.

If you want to ramp your digital marketing activities to grow your business and do it profitably, this is the session for you. Katie Wagner will walk you through a variety of digital marketing strategies and give you the inside strategies and tactics to make them return profit to your business.

A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.

You love your product, or product idea, but will anyone buy it? Does it solve an urgent need in a broad enough customer segment? Learn where to access the intel you need to assess viability in this insightful session About Brian Kurtz Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.

Take your business to new heights by integrating a purpose-driven business model into your overall business. Find out how to grow farther and faster than you could have ever imagined by adding this key strategy. Kuda Biza, an expert in creating purpose-driven businesses, will show you exactly how to integrate this key strategy into your business. About Kuda Biza Kuda Biza is a serial entrepreneur who started his first company when he was 9 years old in Zimbabwe. He moved to the U.S. with only $40 in his pocket to study at Lynn University where he started his second company – a socially-conscious apparel brand – before graduating as valedictorian of his class. Kuda is the Co-Founder & CMO of Nunbelievable, a mission-based baked goods company that donates a meal for every cookie sold. The company is backed by Tony Robbins, IdealabNY and Loeb.nyc. The company has donated over 1 million meals to people in need in less than 2 years. While growing up in Zimbabwe, Kuda experienced the catastrophic consequences of hunger when he lived through a drought that left millions without food and killed several people he knew. So, fighting hunger is his personal mission. As a speaker, he delivers keynote addresses inspiring audiences to take action, achieve dreams and impact social change through purposeful entrepreneurship. He is also a TEDx speaker. Kuda believes in being a force for good and founded the Amani Hope Foundation, a 501 (c) 3 non-profit organization with a mission to empower underprivileged children in Africa by providing scholarships.

It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.  This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.  

You're selling, but you're not creating profit. Understanding the relationship of your costs and margins is critical to your business' success. Sounds simple, not necessarily. Learn how to dissect this equation so you can come out on top. About Kunal Chopra Kunal is passionate about building and scaling tech companies. He is currently the CEO Kaspien (NASDAQ:KSPN), a software and tech-enabled services platform company that partners with brands to grow their businesses on marketplaces such as Amazon, Walmart, and eBay among others. Kaspien is headquartered in the Spokane, WA area, has over 150 employees, has done more than $1B in marketplace sales, and has served over 4000 brands. Under his leadership, Kaspien won for “Best Place to Work at – Inland Northwest” for 2 years in a row – 2020 and 2021, “Best Company to Work at in Washington, 2021, Medium Sized Category by Seattle Business Magazine” and “Most Innovative Marketing Automation Software - AdManager” awards. During his 15+ year career in technology, Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, Chief Operating Officer of eSports betting company Unikrn and as Director of Product at the world’s fastest-growing startup at the time - Groupon. He has also consulted with the world’s largest hedge fund - Bridgewater Associates, one of the world’s largest fixed-income investment advisors - NISA Investment Advisors, and the world’s top education-focused performance marketing company - All Star. He also holds an MBA from a global business school - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University.

Unfortunately, most entrepreneurs do a very poor job at strategic planning, yet it is one of the most important activities you can do in your business. Not only do you need a plan, but you must manage it each and every day. Judy Whalen is an expert in building these strategic plans for business and she will walk you through her proven process for doing so. About Judy Whalen Judy Whalen is a strategic growth expert. Business and nonprofit leaders hire Judy because they want to grow their organization and need a strategic growth plan to provide the clarity about their marketplace so they can make smart decisions. Judy founded the Center for Strategic Change in 1992. It specializes in strategy development, market research, and communicating clients’ strategic initiatives to their key stakeholders. Judy and her team design and facilitate strategic thinking sessions, complex strategic planning projects, market research studies, nonprofit mergers and acquisitions, and provide Board of Directors’ governance training. The Center for Strategic Change also offers the online courses: Accelerate Your Business Growth Using Strategic Planning, Strengthen the Harmony Between Your Life, Family, and Work, and the three-part video series on governance for nonprofit boards of directors, Building the Effective Leadership Team. Judy’s clients span the globe – from local entities to international organizations. She works with clients in person and virtually.

The One Hour Business Plan is a great tool for getting a high level business plan and investment teaser for your business or business idea. This will also help crystalize your business idea and make it tangible to not only you but the rest of the world. The investment teaser can be used to get investors interested in funding your company. This handy overview allows them to get a quick understanding of what you do and request a more in-depth meeting with you. The One Hour Business Plan can also be used to communicate your business concept to potential employees, mentors, coaches, vendors and other people helping you build your business. In this course, I will walk you step by step through the process of creating each key business strategy you need in order to get your business off the ground and attract investors. You will receive not only the guidance but also the One Hour Business Plan Template that makes it easy to build this valuable 2 page document.

You’ve staked out a vision, studied the competition, and run the numbers – now, how to get from point A to point B? Use an execution strategy as your go-to-launch playbook. Your execution strategy contains all the nuts-and-bolts plans you need to start the business, from identifying key milestones to establishing performance metrics that will help you benchmark your progress. Staffing goals, risk mitigation, startup tactics, and any other specifics your business requires, from technology specs to strategic sourcing relationships, should all be concretely described to give potential investors confidence that you know what it takes to get to launch. Full of useful charts and tools for creating your own action plans, this learning stream also looks at real-life examples to show how elements of the execution strategy come into play. Armed with the downloads plus the accompanying workshop session, you’ll have everything you need to develop an execution strategy that sets out the steps along your path to success.

There is no question that your business could be a huge success, but you must know and master these 15 key strategies that Ken carefully outlines in this course.  The good news is that these universal strategies apply to just about every business.   Ken will walk you through each strategy and provide you with the key techniques you can deploy today to master each one in your business.  Strategies such as Know Your Numbers which highlights the meaning behind critical financial metrics in your business, enable you to manage your growth.  Also, we will cover how to set yourself apart from your competitors in a meaningful way.  These are just two of the 15 strategies Ken will cover with you.   In this course, Ken will show you the specific tactics and strategies that you must focus on to drive long lasting success in your business.  Even better, many of these strategies you can literally start acting upon today and start seeing meaningful business results right away.