Exit Engine

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Exit 101: Introduction to Exit Planning

Creating My Exit Plan

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Due

Tax Planning Worksheet
Read: “Due Dilligence for Dummies”

9/18/24
9/26/24
﻿

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Bob D.
Certified Exit Planner
Chicago, IL

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The ExitEngine™ Podcast

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More Classes To Help You Grow 

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Build a Compelling Value Proposition
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
40m
15 Lessons
Beginner
Build A Product That Solves Your Customers Biggest Problem
You love your product, or product idea, but will anyone buy it? Does it solve an urgent need in a broad enough customer segment? Learn where to access the intel you need to assess viability in this insightful session About Brian Kurtz Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.
45m
1 Lessons
Beginner
Building a Purpose Driven Business
Take your business to new heights by integrating a purpose-driven business model into your overall business. Find out how to grow farther and faster than you could have ever imagined by adding this key strategy. Kuda Biza, an expert in creating purpose-driven businesses, will show you exactly how to integrate this key strategy into your business. About Kuda Biza Kuda Biza is a serial entrepreneur who started his first company when he was 9 years old in Zimbabwe. He moved to the U.S. with only $40 in his pocket to study at Lynn University where he started his second company – a socially-conscious apparel brand – before graduating as valedictorian of his class. Kuda is the Co-Founder & CMO of Nunbelievable, a mission-based baked goods company that donates a meal for every cookie sold. The company is backed by Tony Robbins, IdealabNY and Loeb.nyc. The company has donated over 1 million meals to people in need in less than 2 years. While growing up in Zimbabwe, Kuda experienced the catastrophic consequences of hunger when he lived through a drought that left millions without food and killed several people he knew. So, fighting hunger is his personal mission. As a speaker, he delivers keynote addresses inspiring audiences to take action, achieve dreams and impact social change through purposeful entrepreneurship. He is also a TEDx speaker. Kuda believes in being a force for good and founded the Amani Hope Foundation, a 501 (c) 3 non-profit organization with a mission to empower underprivileged children in Africa by providing scholarships.
35m
1 Lessons
Beginner
Craft an Inspiring Vision and Mission Statement
Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this course will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.
38m
11 Lessons
Beginner
Create a Compelling Investor Pitch Deck (Templates Included)
The single most important document when talking with investors is your Investor Pitch Deck. This is usually the first thing they see from you, so it has to grab their attention so you standout from the hundreds they might receive in a month. I will show you how to carefully craft each slide with the right message that engages investors to read on. When presenting to investors, there is a common set of slides that investors typically like to see. I will show you exactly what slides investors want to see and in what order. Then I will help you build out your slides with the right information and format for each. In this course, I will walk you step by step through the process of creating an investor pitch deck that will get noticed by investors (and will most assuredly increase your chances of getting funded). As part of this course, you will receive a Pitch Deck Template that you can use to build your own pitch deck. Also, I have included a Sample Pitch Deck to help guide you though the process. Finally, there is an accompanying 30 page eBook that comes along with the course.
1h 55m
14 Lessons
All Levels
Create a Compelling Product Roadmap
Customers as well as investors want to know that you are going to be offering new and different products, services, and enhancements going forward. That is what your product roadmap communicates. This walk-through explains the 1 to2-year plan that documents short term and long-term product goals, taking you from product launch to the future incarnation of your product or service.
25m
2 Lessons
All Levels
Create a Pitch Deck That Will Have Investors Fighting to Fund Your Business
Investors have a set of metrics and indicators that will trigger them into taking action. Get the inside scoop on how to build the investor deck that speaks their language and incites them to fight to fund your business As the founder & CEO of Pitch Genius, I have dedicated my career to supporting early-stage founders and it has made me fluent in investor-speak. It’s how I developed a methodology for strategic investor communications that I’m proud to say makes it 40x more likely that a startup gets funded. At Pitch Genius, we're on a mission to get you funded. Whether it's your first time raising capital or you're a serial entrepreneur, our team has the know-how, creativity, and business acumen to craft an investable story rooted in research. We know what moves the needle for investors and what will book you more meetings. Our commitment to your startups' success does not end with the delivery of a pitch deck, though. We offer a full suite of services designed to support each startup's individual journey from financial modeling to coaching you on how to deliver the pitch.
45m
1 Lessons
Beginner
Create a Powerful Positioning Strategy
How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. This course provides a six-step framework for honing your positioning. You'll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.
1h 6m
16 Lessons
All Levels
Create a Profitable Pricing Strategy - Competition and Margins
Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering. Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing.
33m
6 Lessons
All Levels
Create a Profitable Pricing Strategy - Price Influencers
Pricing influencers have a dramatic impact on your ability to set pricing. The more flexibility you have the higher price you can charge and the more margin you can get. In this course, Ken will walk you through each of the eight pricing influencers and give you strategies to help improve your position giving you more flexibility in your overall pricing strategy. Ken will also explore tactics that you can apply to your business, supporting you in setting the most appropriate price for your product or service—without leaving money on the table.
45m
10 Lessons
Beginner
Create a Profitable Pricing Strategy - Pricing Models
Understanding the right pricing model to use in your business is critical to your success. In this course, we will guide you through which pricing model is the right fit for your business. We will dive deep into the advantages and disadvantages of the three primary pricing models used. These pricing models are: - Cost based - Market based - Value based And here is a quick secret. There is no question that value-based pricing is by far the best pricing model you can use however your industry might force you into one of the other two. We will give you proven strategies that can help you take maximum advantage of value-based pricing.
29m
7 Lessons
All Levels
Create a Profitable Pricing Strategy - The Fundamentals
Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This course reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.
35m
10 Lessons
All Levels
Create a Robust Financial Plan - Part 1 (The Fundamentals)
Making money is the very reason your business exists – but often, entrepreneurs don't pay enough attention to the financials that drive the bottom line. Sound financial planning documents can not only win over investors; they're valuable tools for monitoring the company's progress toward profitability. In this course we'll examine and counteract common mis-perceptions about financial planning, learn about different models for revenue and cost projections, and use worksheets to build the statements that matter most. We have included a full financial model that you can use to build a complete financial model for your business. Please note this course does not walk you through how to use the model. This course is intended to create a solid foundation so you can move on to create a financial forecast for our business.
1h
14 Lessons
Beginner
Create a Robust Financial Plan - Part 2 (Revenue Models)
Revenue forecasting is a form of predicting the future – which makes it intimidating, and may be why so many entrepreneurs hazard wild guesses to get it over with as fast as they can. But tying income projections directly to marketing and sales activities and using industry research to justify growth predictions is essential if you want to transform your revenue model into a useful tool for tracking performance and staying on top of your cash flow. In this course, we’ll look at what drivers create revenue, which revenue models work best for product, service, and subscription or membership businesses, and how to predict how fast your business will scale. Detailed worksheets accompanying this course help you develop your own models that are succinct, understandable, accurate, and actionable.
50m
10 Lessons
Beginner
Create a Robust Financial Plan - Part 4 (Financial Statements)
The income statement, or P&L, is the financial report investors will scrutinize the most – and with good reason: it's where all your projections and calculations are summarized to tell the story, in numbers, of how your business will make money. This course will help you bring everything together to develop a P&L that's accurate and convincing. Given that 8 in 10 business failures can be attributed to poor cash management, tracking how much cash is coming in and going out is crucial to startup success. The cash flow statement provides an ongoing record of income, investments, and expenses so you can adjust activities and stay on target. You can also predict how much you need to invest in the business before your business achieves positive cash flow – more money coming in than going out. In addition to addressing these crucial calculations, this course delves into strategies for managing cash flow and establishing a realistic basis for cash flow projections. Using the accompanying spreadsheet in tandem with on-demand expertise, you’ll develop a sound cash flow strategy that sets your company on a path toward growth.
30m
7 Lessons
Beginner
Create a Unique Competitive Advantage for Your Business
What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.
38m
6 Lessons
All Levels
Define Your Product and MVP (Minimal Viable Product)
In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is. We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is. This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success. While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution. In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is. We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is. This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success. While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution.
45m
7 Lessons
All Levels
Define and Size Your Market
When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.
32m
10 Lessons
All Levels
Determine Your Target Market
Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices. In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.
43m
10 Lessons
All Levels
Develop a Solid Execution Strategy
You’ve staked out a vision, studied the competition, and run the numbers – now, how to get from point A to point B? Use an execution strategy as your go-to-launch playbook. Your execution strategy contains all the nuts-and-bolts plans you need to start the business, from identifying key milestones to establishing performance metrics that will help you benchmark your progress. Staffing goals, risk mitigation, startup tactics, and any other specifics your business requires, from technology specs to strategic sourcing relationships, should all be concretely described to give potential investors confidence that you know what it takes to get to launch. Full of useful charts and tools for creating your own action plans, this learning stream also looks at real-life examples to show how elements of the execution strategy come into play. Armed with the downloads plus the accompanying workshop session, you’ll have everything you need to develop an execution strategy that sets out the steps along your path to success.
1h 6m
16 Lessons
All Levels

Raise Your Entrepreneurial Spirit

Creating an Entrepreneurial Mindset that Drives Your Success
Whether you are an entrepreneur running your own company or work for a company, you need to have an entrepreneurial mindset in order to drive business growth. Your success will be driven more by the way you think. In this course we are going to work on optimizing your entrepreneurial brain. In this course, I will cover 15 powerful strategies that every entrepreneur must know. We will build strategies that allow you to become unstoppable by eliminating any fear and consistently take action towards your goals. And teach you what to do if you get stuck in the process. I will explain how to use your actions to create momentum in your business and how to create a big vision that excites people. Also I will give you some key tactics, including creating a compelling event to increase your sales and stair-step your investment strategy so you can hold onto as much of your company as possible. Once you internalize these strategies and make them part of your daily execution.
46m
16 Lessons
All Levels
Your Formula for Entrepreneurial & Business Success - 15 Key Strategies
There is no question that your business could be a huge success, but you must know and master these 15 key strategies that Ken carefully outlines in this course. The good news is that these universal strategies apply to just about every business. Ken will walk you through each strategy and provide you with the key techniques you can deploy today to master each one in your business. Strategies such as Know Your Numbers which highlights the meaning behind critical financial metrics in your business, enable you to manage your growth. Also, we will cover how to set yourself apart from your competitors in a meaningful way. These are just two of the 15 strategies Ken will cover with you. In this course, Ken will show you the specific tactics and strategies that you must focus on to drive long lasting success in your business. Even better, many of these strategies you can literally start acting upon today and start seeing meaningful business results right away.
1h 30m
19 Lessons
All Levels
One Hour Business Plan & Investment Teaser
The One Hour Business Plan is a great tool for getting a high level business plan and investment teaser for your business or business idea. This will also help crystalize your business idea and make it tangible to not only you but the rest of the world. The investment teaser can be used to get investors interested in funding your company. This handy overview allows them to get a quick understanding of what you do and request a more in-depth meeting with you. The One Hour Business Plan can also be used to communicate your business concept to potential employees, mentors, coaches, vendors and other people helping you build your business. In this course, I will walk you step by step through the process of creating each key business strategy you need in order to get your business off the ground and attract investors. You will receive not only the guidance but also the One Hour Business Plan Template that makes it easy to build this valuable 2 page document.
1h
15 Lessons
All Levels
Become the Super-Star Spokesperson for Your Company
If you are an entrepreneur, then it is critical that you are the face for your company. There is no way of getting around this. So let expert public speaking master trainer and coach, Arvee Robinson, turn you into a highly effective spokesperson for company that will ultimately drive sales into your business. About Arvee Robinson Arvee Robinson, is The Master Speaker Trainer, international speaker and author of Speak Up Get Clients. Arvee captivates her audiences with high-energy, high-content, interactive presentations filled with stories. Her audiences have fun while learning workable strategies they can put into action. She has presented over 3,500 energizing motivational keynotes and content-rich educational programs to conferences, retreats, and on-site programs all over the world. She has shared the stage with speaking giants Mark Victor Hansen, Brian Tracy, Tommy Hopkins, Les Brown, Sharon Lechter, Loral Langemeier, Jay Conrad Levinson, and many others. As an in-demand speaking coach in the business world, Arvee has taught over 5,000 business owners, entrepreneurs, coaches, and consultants how to attract more clients by clearly communicating how their services benefit their clients and customers. She teaches her clients a simple, proven system for delivering persuasive business presentations, getting the most out of networking and creating magnetic introductions. Arvee has helped hundreds of individuals eliminate nervousness, command their audiences’ attention, and deliver sales-winning speeches. Arvee is the top “How to” trainer in public speaking today. Arvee is a published author with her recent release of Speak Up, Get Clients: How to Use Public Speaking as a Marketing Strategy to Attract High-paying Clients. She also has published chapters in four collaborated books, the #1 best seller Live the Life You Love, Inspiration to Realization, Ready Aim Captivate, and Profitable Social Media.
45m
1 Lessons
Beginner
Build A Product That Solves Your Customers Biggest Problem
You love your product, or product idea, but will anyone buy it? Does it solve an urgent need in a broad enough customer segment? Learn where to access the intel you need to assess viability in this insightful session About Brian Kurtz Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.
45m
1 Lessons
Beginner
Building a Purpose Driven Business
Take your business to new heights by integrating a purpose-driven business model into your overall business. Find out how to grow farther and faster than you could have ever imagined by adding this key strategy. Kuda Biza, an expert in creating purpose-driven businesses, will show you exactly how to integrate this key strategy into your business. About Kuda Biza Kuda Biza is a serial entrepreneur who started his first company when he was 9 years old in Zimbabwe. He moved to the U.S. with only $40 in his pocket to study at Lynn University where he started his second company – a socially-conscious apparel brand – before graduating as valedictorian of his class. Kuda is the Co-Founder & CMO of Nunbelievable, a mission-based baked goods company that donates a meal for every cookie sold. The company is backed by Tony Robbins, IdealabNY and Loeb.nyc. The company has donated over 1 million meals to people in need in less than 2 years. While growing up in Zimbabwe, Kuda experienced the catastrophic consequences of hunger when he lived through a drought that left millions without food and killed several people he knew. So, fighting hunger is his personal mission. As a speaker, he delivers keynote addresses inspiring audiences to take action, achieve dreams and impact social change through purposeful entrepreneurship. He is also a TEDx speaker. Kuda believes in being a force for good and founded the Amani Hope Foundation, a 501 (c) 3 non-profit organization with a mission to empower underprivileged children in Africa by providing scholarships.
35m
1 Lessons
Beginner
Craft an Inspiring Vision and Mission Statement
Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this course will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.
38m
11 Lessons
Beginner
Don’t Get Ripped Off - Protect Your Intellectual Property Now (IP)
Your great idea may be one person away from exploiting it themselves. Protecting your brand and your intellectual property is critical to maintaining a competitive edge. Learn how. About Mark Hankin Marc E. Hankin, Esq., of Hankin Patent Law, APC, is a Registered Patent Attorney with a strong science background who has had extensive involvement as the lead lawyer in all areas of intellectual property law, including: patent preparation, prosecution, and licensing; trademark and copyright registration and licensing; intellectual property disputes and litigating patent, trademark, and copyright infringements; domain name disputes; thefts of trade secrets; and other unfair competition matters. Marc has been the First Chair Litigator on a wide variety of IP matters for companies and universities ranging in size from solo inventors to start-ups through the top of the Fortune 500, and every size in between. Marc has been hired to testify at Trial and Deposition a dozen times as an Expert Witness and served as a Special Assistant Attorney General regarding a patent infringement matter. Marc has a sub-specialty in providing patent services for domestic and foreign Colleges and Universities, and served for several years as the Chair of the ABA University IP Law Committee.
50m
1 Lessons
All Levels
Find Your Path to Profitability, While Creating Extraordinary Margins
You're selling, but you're not creating profit. Understanding the relationship of your costs and margins is critical to your business' success. Sounds simple, not necessarily. Learn how to dissect this equation so you can come out on top. About Kunal Chopra Kunal is passionate about building and scaling tech companies. He is currently the CEO Kaspien (NASDAQ:KSPN), a software and tech-enabled services platform company that partners with brands to grow their businesses on marketplaces such as Amazon, Walmart, and eBay among others. Kaspien is headquartered in the Spokane, WA area, has over 150 employees, has done more than $1B in marketplace sales, and has served over 4000 brands. Under his leadership, Kaspien won for “Best Place to Work at – Inland Northwest” for 2 years in a row – 2020 and 2021, “Best Company to Work at in Washington, 2021, Medium Sized Category by Seattle Business Magazine” and “Most Innovative Marketing Automation Software - AdManager” awards. During his 15+ year career in technology, Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, Chief Operating Officer of eSports betting company Unikrn and as Director of Product at the world’s fastest-growing startup at the time - Groupon. He has also consulted with the world’s largest hedge fund - Bridgewater Associates, one of the world’s largest fixed-income investment advisors - NISA Investment Advisors, and the world’s top education-focused performance marketing company - All Star. He also holds an MBA from a global business school - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University.
45m
1 Lessons
All Levels
How to Build Profitable Relationships That Grow Your Business
There is nothing more important that building solid relationships in business. Focusing on the right relationships and then nurturing them so they add value and profits to your business. Kristen Hayes has been doing just that for more than more than 20 years and she will share her incredible insights, strategies, and tactics to make this work in your business.
35m
1 Lessons
All Levels
How To Crush Your Competition, And Stop Them from Eating Your Lunch
Understanding what differentiates your product or service is critical to our-pricing your competition. We'll show you how to create a unique selling proposition that will make you stand out, and make you more money. About Dr Sandardas Annamalay Dr Sundardas D Annamalay is a multiple award winning entrepreneur, Amazon best-selling author, physicist, Professor of Natural Medicine and Naturopath, Homoepath and Acupuncturist practicing in Singapore for the last thirty-three years. He is CEO of NTC Alliance Group of Companies. He has seen upwards to 15,000 clients from more than 30 countries. He has spoken in and presented in more than 12 countries.He has helped organisations increase their revenue to the tune of $25 million with strategic business consulting.
40m
1 Lessons
All Levels
How to Create a Strategic Plan That Exponentially Grows Your Business
Unfortunately, most entrepreneurs do a very poor job at strategic planning, yet it is one of the most important activities you can do in your business. Not only do you need a plan, but you must manage it each and every day. Judy Whalen is an expert in building these strategic plans for business and she will walk you through her proven process for doing so. About Judy Whalen Judy Whalen is a strategic growth expert. Business and nonprofit leaders hire Judy because they want to grow their organization and need a strategic growth plan to provide the clarity about their marketplace so they can make smart decisions. Judy founded the Center for Strategic Change in 1992. It specializes in strategy development, market research, and communicating clients’ strategic initiatives to their key stakeholders. Judy and her team design and facilitate strategic thinking sessions, complex strategic planning projects, market research studies, nonprofit mergers and acquisitions, and provide Board of Directors’ governance training. The Center for Strategic Change also offers the online courses: Accelerate Your Business Growth Using Strategic Planning, Strengthen the Harmony Between Your Life, Family, and Work, and the three-part video series on governance for nonprofit boards of directors, Building the Effective Leadership Team. Judy’s clients span the globe – from local entities to international organizations. She works with clients in person and virtually.
45m
1 Lessons
All Levels
Moving From A Solopreneur To An Entrepreneur
As entrepreneurs, we all start out small (many times just us) and making the transition from the one who does everything to a full-blown business can be difficult. But don't worry because Loral Langmeyer is an industry leading expert in helping entrepreneurs make the transition from a small business to growing it into a huge success. You don't want to miss Loral. About Loral Langmeyer Loral Langemeier is a money expert, sought after speaker, entrepreneurial thought leader, and best-selling author of five books who is on a relentless mission to change the conversation about money and empower people around the world to become millionaires. The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to hone in on the skills and talents of everyday people to inspire them to generate wealth. She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, the company has served thousands of individuals worldwide and created hundreds of millionaires through wealth building education keynotes, workshops, products, events, programs, and coaching services. Loral’s straight talk electrifies audiences and inspires powerful action from live stages and television programs ranging from CNN, CNBC, The Street TV, Fox News Channel, Fox Business Channel-America’s Nightly Scoreboard, The Dr. Phil Show and The View. She is a regular guest-host on The Circle in Australia and has been featured in articles in USA Today, The Wall Street Journal, The New York Times, Forbes Magazine and was the breakout star in the film The Secret.
40m
1 Lessons
Beginner
Never Run Out of Money The Financial Blueprint Strategy
Operating your business without a sound financial strategy is like driving your car down the freeway, blind...where you end up is a guess...if you get there at all. In this session we'll walk you through the easy steps to building a model that will guide you gracefully down the road ahead. About Nina Ventrella Business Professionals hire me to help them develop their Intellectual Property because most have no clue how to eliminate the competition and get out of the norm. They tend to blend in with the crowd and become the problem instead of the solution. So I help them to crush the competition, be set apart and hi- lighted and create a demand for the value that they carry. Bottom line: I create history makers and disruptors in the marketplace that want to increase their income, impact and influence and solve the world's problems. Nina Venturella , A Serial Entrepreneur who has a PHD in school of hard knocks. With her vast knowledge on how to scale businesses to 6 and 7 figures, using authority leveraging modalities such as books, summits and franchising peoples IP( Intellectual Property) Nina is an award winning author, Franchisor and innovator of proprietary process that went global including XTract a hands on healing modality for the lymphatic system that became her signature process for her franchises Spectacular Health. Nina has been a leader in wellness for the last 3 decades and is continuing to create other global brands as well.
45m
1 Lessons
Beginner
Simple Paths to Raising Money Effortlessly
There are lots of ways to fund your business, even if you're not profitable, if you understand the landscape. This session will reveal some great, funding secrets. About Jurie van Rensburg Jurie brings his 30+ years’ experience as CFO and Strategic Growth Partner, combined with his vast international network across multiple industries, to focus on building solid foundations for entrepreneurs to prepare for exponential growth and facilitating the required funding to achieve this. Born in South Africa, Jurie has lived and worked in various African countries and moved with his family to the UK 23 years ago where, after a successful career in the corporate world, decided that he can add a lot more value to business and project owners as a consultant. During the past 15 years Jurie has raised or facilitated finance and equity investment offers in excess of $2Bn and has a track record of growth rates in excess of 400% percent for several businesses that he’s been involved with as board advisor.
35m
1 Lessons
Beginner

Be A Better Marketer

Become the Super-Star Spokesperson for Your Company
If you are an entrepreneur, then it is critical that you are the face for your company. There is no way of getting around this. So let expert public speaking master trainer and coach, Arvee Robinson, turn you into a highly effective spokesperson for company that will ultimately drive sales into your business. About Arvee Robinson Arvee Robinson, is The Master Speaker Trainer, international speaker and author of Speak Up Get Clients. Arvee captivates her audiences with high-energy, high-content, interactive presentations filled with stories. Her audiences have fun while learning workable strategies they can put into action. She has presented over 3,500 energizing motivational keynotes and content-rich educational programs to conferences, retreats, and on-site programs all over the world. She has shared the stage with speaking giants Mark Victor Hansen, Brian Tracy, Tommy Hopkins, Les Brown, Sharon Lechter, Loral Langemeier, Jay Conrad Levinson, and many others. As an in-demand speaking coach in the business world, Arvee has taught over 5,000 business owners, entrepreneurs, coaches, and consultants how to attract more clients by clearly communicating how their services benefit their clients and customers. She teaches her clients a simple, proven system for delivering persuasive business presentations, getting the most out of networking and creating magnetic introductions. Arvee has helped hundreds of individuals eliminate nervousness, command their audiences’ attention, and deliver sales-winning speeches. Arvee is the top “How to” trainer in public speaking today. Arvee is a published author with her recent release of Speak Up, Get Clients: How to Use Public Speaking as a Marketing Strategy to Attract High-paying Clients. She also has published chapters in four collaborated books, the #1 best seller Live the Life You Love, Inspiration to Realization, Ready Aim Captivate, and Profitable Social Media.
45m
1 Lessons
Beginner
Build A Compelling Competitive Matrix
A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.
26m
7 Lessons
Beginner
Build a Compelling Value Proposition
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
40m
15 Lessons
Beginner
Create Engaging Podcasts to Amplify Your Brand and Drive Sales
Unlock the power of podcasting to supercharge your brand's presence and boost your sales. In this comprehensive course, you'll learn the essential strategies and tactics to create engaging podcasts that captivate your audience, position you as a thought leader, and drive meaningful revenue growth. Throughout this course, you'll delve into the Six Pillars of successful podcasting, covering everything from strategic planning to content creation, marketing, and effective management. Discover how to harness the unique potential of podcasts to connect with your audience, establish trust, and elevate your brand to new heights. Whether you're a seasoned podcaster looking to refine your approach or a beginner eager to make a big impact, this course provides invaluable insights and practical guidance. Learn from an experienced podcasting expert, gain essential skills, and craft podcasts that amplify your brand and boost your bottom line. Take advantage of this opportunity to harness the podcasting wave and take your brand to the next level. Enroll now and start creating podcasts that drive results!
39m
9 Lessons
All Levels
Create Highly Effective Marketing Funnels That Drive Sales and Conversions
If you want to supercharge your conversion rates, then you must optimize your marketing / click funnels. Angie Noris, an expert in click funnels, will give you many strategies to build new funnels and improve the ones you already have. This is a must see interview! About Angie Noris Angie Norris is an advanced online marketer with a 20-year Corporate IT marketing career who made the leap to become a serial entrepreneur. Angie is a speaker, coach, author, agency owner and award-winning marketer who loves helping brands go from presence to profit using the power of online sales funnels and game-changing software. After building hundreds of funnels, sites, membership portals, blogs and everything a business needs to be "open for business" online, she founded Funnel Training Channel so she can share her coveted blueprints and strategies for building amazing funnels! Most recently, Angie Norris became the first Certified Groove Ambassador as a result of becoming the first female affiliate to make the top 10 in overall gross Groove sales in the history of the company’s existence, as well as because of her passion for helping hundreds of Groove users and affiliates thrive with the opportunities that exist with Groove. With Groove, an all-in-one marketing automation business suite, Angie has sold over $500k of GrooveFunnels Software, combined with her own Groove related products within her first 90 days of using Groove. She has been featured on Groove Digital Presents, GrooveKon, GrooveGrowth, Groove-A-Thon, GrooveMagazine, Rich Shefren’s Steal Our Winners, Podfest, DFW Business Mastermind and many more platforms.
40m
1 Lessons
Beginner
Create Well-Defined Marketing Objectives
Marketing objectives are the ultimate to achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.
27m
5 Lessons
Beginner
Create a Highly Engaging Sales Funnel to Convert the Modern Buyer
A solid sales engagement strategy and aligning sales and marketing teams are critical to converting customers into buyers. In this course, Jayson Duncan introduces the Sales Alignment Method and emphasizes the need for a lead qualification framework. The course outlines a five-step process for engaging customers through the sales process. It emphasizes the importance of focusing on the entire sales process, not just the top, middle, and bottom of the buyer's journey. The course also discusses the importance of creating awareness, education, lead nurturing, decision-making, retention, and advocacy. Finally, the course introduces the Magnificent Seven, a process that includes seven types of videos a company needs to sell more. About Jayson Duncan Using storytelling to sell millions of dollars, Jayson Duncan is the founder and Chief Storyteller of Miller Farm Media, helps your digital assets increase sales for you. From website design, cinematic award-winning video production, and digital advertising to social media management on LinkedIn, Facebook, Instagram, and TikTok. Trusted by small and large brands such as Microsoft, Google, and Nestle since 2000.
45m
8 Lessons
All Levels
Create a Strategic Marketing Plan That Drives Action
"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.
40m
7 Lessons
All Levels
Creating an Affiliate Marketing Program for Your Business
Your marketing can be highly effective, or more times than not, it can be a waste of your money. Learn the strategies that will set you on the right road from the get-go. About Matt If you want to grow your influence, have a bigger impact, and make more money in the process, our next guest is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.
45m
1 Lessons
Beginner
Demystifying ChatGPT and AI to Supercharge Your Marketing and Sales Strategies
You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks such as writing emails or articles. In this course, you will learn how to utilize ChatGPT's generative AI technology to create human-like responses and generate creative content for marketing purposes. You will be introduced to Deepak Goyal, an expert in AI technology who has been working in the field for over ten years and is both an engineer and a marketer. Deepak will demonstrate the capabilities of ChatGPT and the GPT language model to generate responses to text prompts. You will learn how to interact with the tool, create and refine prompts, and understand its limitations. The course will cover the basics of generative AI technology, how it differs from rule-based or supervised learning, and the potential it has to simulate human-like thinking. You will also gain an understanding of the precautions that marketers should consider when using AI technology, particularly chat, and how to avoid plagiarism while generating product descriptions. The course will emphasize the importance of understanding your target audience and how to tailor content to their personas, including using the language model with as much relevant information as possible about the product. You will also learn how to refine prompts and experiment with different prompts to find the best results for your needs. Lastly, the course will cover the future of AI and where it is headed, including how companies are integrating GPT technology and fine-tuning it for subject matter. You will gain a comprehensive understanding of how to use AI and ChatGPT to enhance your marketing and sales strategies and stay ahead of the competition.
50m
11 Lessons
All Levels
Determine Your Target Market
Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices. In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.
43m
10 Lessons
All Levels
Gorilla PR - Real World PR Tactics & Strategies for Driving Business Growth
PR can be one of your best ways to get highly credible exposure for your company at a price you can't beat (nearly free). Every marketing strategy must have a robust PR program included and no one better to walk you through how to put one together than Jill Lublin. About Jill Lublin Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com
25m
1 Lessons
Beginner
Hyper Personalization The Key To Unlock Success In The Next Decade Of Business
Absolutely critical to your success will be your ability to personalize your message to each customer in a way that completely resonates with them. Hyper personalization must be integrated into every marketing program you have if you want to get your customer's attention. Landon Ray is one leading experts in this field. He will show you not only how to gather the appropriate data to do this but then integrate it into all your marketing and customer success programs. About Landon Ray Landon Ray is the Founder of Ontraport, an award winning web-based sales, marketing and business automation software platform designed to help entrepreneurs and small businesses. Ontraport has been listed on Forbes' Most Promising Companies in America and was ranked #102 on the Inc500. He and his team are consistent innovators that have implemented everything from unlimited paid time off for employees to developing new products for small businesses like Ontrapages
35m
1 Lessons
Beginner
LinkedIn Messaging Method to Non-Stop Prospecting with The Pink Suit
LinkedIn is one of the most important marketing tools you can use to promote your business but so many entrepreneurs use it the wrong way. Let's show you how to turn LinkedIn into a powerful sales and marketing tool that drives real business results. TY Giuliani is one of the foremost experts in driving sales via LinkedIn. About Ty Giuliane Tyron Giuliani is an Australian entrepreneur, but after being injured and suffering a permanent disability while in the Australian Army, Tyron left Australia on a whim and moved to Tokyo, Japan. Fast forward 22 years and he is still there, speaks Japanese like a 3 year old, but has co-founded, founded, and Partnered at three 7 to 8 figure businesses. From starting first business servicing weddings as an ordained minister, to providing wedding dresses over 420 weddings a month. To working with 67 Fortune 500 companies to build their management teams in Asia, hosting Vice President Al Gore in Japan after winning his Nobel Peace prize, to opening a K-pop event space in Tokyo. And since 2017 coaching other B2B business owners his unique methods of transforming LinkedIn from a stale, resume profile approach, to recreating your own person mini-website in LinkedIn and using a sales funnel there to land clients! He has been a master at taking his weaknesses and tuning them into strengths which has helped carried him through to success. Married to a bi-racial Korean – Japanese, he has two daughters Jasmine and Mia. In his spare time Tyron is known to obsess on rare documents from European royalty.
1 Lessons
Beginner
Making Your Product or Service Hyper Attractive to Customers and Investors
Don't waste time and money, trying to second-guess what investors want. We'll show you how to make investors fight to fund you. Find out how to determine if you have a winner on your hands. About Ken Krell: For over a third of a century, Ken Krell has inspired thousands of people from all over the world by sharing powerful ways to create wealth, prosperity and happiness in their lives. Ken is known as the producer of “OpportunityThon”, the world-record setting 28 ½ hour live marathon broadcast that featured over 55 of the world’s leading authorities on business, mindset and success. The event reached thousands all over the globe. He followed that up with “World Love Week”, another record-setting digital event (it ran 24/7 for a full week!) that focused on helping businesses grow as a force for good. Ken's signature event is The PRIDE Experience– Where you learn to Produce Ridiculously Irresistible Digital Events that Generate Wealth. PRIDE gives attendees the tools needed to pivot from the physical to digital stage. He’s been respected for decades as an expert in niche marketing strategies in the real estate and mortgage financing businesses and has founded and operated several successful real estate investment and mortgage banking firms.
40m
1 Lessons
Beginner
Marketing Programs that Power Customer Acquisition
How are you going to create demand for your products and services? This two-part course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.
1h 2m
13 Lessons
All Levels
The YouTube Ad Formula - Grow Your Business To 7 Figures & Beyond
Are you currently running YouTube Ads? Or maybe you’re looking to start running YouTube Ads to grow your business? This YouTube Ad Formula will teach you the 9 secret ingredients that every YouTube Ad MUST have. Taught by Kevin Anson, a Video Marketing Expert, Kevin has personally scripted and produced YouTube ads for some of the biggest brands and influencers in the world. If you’re looking to grow your business with paid advertising this year, The YouTube Ad Formula is a program every business owner must have in their company’s advertising training library. The YouTube Ad Formula is a series of 9 battle-tested ingredients that help ensure your YouTube Ads get viewed and clicked on by the right people. Every ingredient in the formula is designed to either qualify or disqualify the viewer so you get the best prospects and spend the least amount in ad spend.
46m
13 Lessons
All Levels
Thought Leadership That Drives Customer Acquisition
These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.
25m
5 Lessons
All Levels
Using Digital Marketing to Drive Traffic and Convert Customers
If you want to ramp your digital marketing activities to grow your business and do it profitably, this is the session for you. Katie Wagner will walk you through a variety of digital marketing strategies and give you the inside strategies and tactics to make them return profit to your business.
45m
9 Lessons
All Levels

Build a Better Operation

Build A Compelling Competitive Matrix
A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.
26m
7 Lessons
Beginner
Build A Product That Solves Your Customers Biggest Problem
You love your product, or product idea, but will anyone buy it? Does it solve an urgent need in a broad enough customer segment? Learn where to access the intel you need to assess viability in this insightful session About Brian Kurtz Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.
45m
1 Lessons
Beginner
Build a Compelling Value Proposition
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
40m
15 Lessons
Beginner
Building a Purpose Driven Business
Take your business to new heights by integrating a purpose-driven business model into your overall business. Find out how to grow farther and faster than you could have ever imagined by adding this key strategy. Kuda Biza, an expert in creating purpose-driven businesses, will show you exactly how to integrate this key strategy into your business. About Kuda Biza Kuda Biza is a serial entrepreneur who started his first company when he was 9 years old in Zimbabwe. He moved to the U.S. with only $40 in his pocket to study at Lynn University where he started his second company – a socially-conscious apparel brand – before graduating as valedictorian of his class. Kuda is the Co-Founder & CMO of Nunbelievable, a mission-based baked goods company that donates a meal for every cookie sold. The company is backed by Tony Robbins, IdealabNY and Loeb.nyc. The company has donated over 1 million meals to people in need in less than 2 years. While growing up in Zimbabwe, Kuda experienced the catastrophic consequences of hunger when he lived through a drought that left millions without food and killed several people he knew. So, fighting hunger is his personal mission. As a speaker, he delivers keynote addresses inspiring audiences to take action, achieve dreams and impact social change through purposeful entrepreneurship. He is also a TEDx speaker. Kuda believes in being a force for good and founded the Amani Hope Foundation, a 501 (c) 3 non-profit organization with a mission to empower underprivileged children in Africa by providing scholarships.
35m
1 Lessons
Beginner
Create a Winning Product Strategy
It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.
37m
10 Lessons
All Levels
Find Your Path to Profitability, While Creating Extraordinary Margins
You're selling, but you're not creating profit. Understanding the relationship of your costs and margins is critical to your business' success. Sounds simple, not necessarily. Learn how to dissect this equation so you can come out on top. About Kunal Chopra Kunal is passionate about building and scaling tech companies. He is currently the CEO Kaspien (NASDAQ:KSPN), a software and tech-enabled services platform company that partners with brands to grow their businesses on marketplaces such as Amazon, Walmart, and eBay among others. Kaspien is headquartered in the Spokane, WA area, has over 150 employees, has done more than $1B in marketplace sales, and has served over 4000 brands. Under his leadership, Kaspien won for “Best Place to Work at – Inland Northwest” for 2 years in a row – 2020 and 2021, “Best Company to Work at in Washington, 2021, Medium Sized Category by Seattle Business Magazine” and “Most Innovative Marketing Automation Software - AdManager” awards. During his 15+ year career in technology, Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, Chief Operating Officer of eSports betting company Unikrn and as Director of Product at the world’s fastest-growing startup at the time - Groupon. He has also consulted with the world’s largest hedge fund - Bridgewater Associates, one of the world’s largest fixed-income investment advisors - NISA Investment Advisors, and the world’s top education-focused performance marketing company - All Star. He also holds an MBA from a global business school - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University.
45m
1 Lessons
All Levels
How to Create a Strategic Plan That Exponentially Grows Your Business
Unfortunately, most entrepreneurs do a very poor job at strategic planning, yet it is one of the most important activities you can do in your business. Not only do you need a plan, but you must manage it each and every day. Judy Whalen is an expert in building these strategic plans for business and she will walk you through her proven process for doing so. About Judy Whalen Judy Whalen is a strategic growth expert. Business and nonprofit leaders hire Judy because they want to grow their organization and need a strategic growth plan to provide the clarity about their marketplace so they can make smart decisions. Judy founded the Center for Strategic Change in 1992. It specializes in strategy development, market research, and communicating clients’ strategic initiatives to their key stakeholders. Judy and her team design and facilitate strategic thinking sessions, complex strategic planning projects, market research studies, nonprofit mergers and acquisitions, and provide Board of Directors’ governance training. The Center for Strategic Change also offers the online courses: Accelerate Your Business Growth Using Strategic Planning, Strengthen the Harmony Between Your Life, Family, and Work, and the three-part video series on governance for nonprofit boards of directors, Building the Effective Leadership Team. Judy’s clients span the globe – from local entities to international organizations. She works with clients in person and virtually.
45m
1 Lessons
All Levels
One Hour Business Plan & Investment Teaser
The One Hour Business Plan is a great tool for getting a high level business plan and investment teaser for your business or business idea. This will also help crystalize your business idea and make it tangible to not only you but the rest of the world. The investment teaser can be used to get investors interested in funding your company. This handy overview allows them to get a quick understanding of what you do and request a more in-depth meeting with you. The One Hour Business Plan can also be used to communicate your business concept to potential employees, mentors, coaches, vendors and other people helping you build your business. In this course, I will walk you step by step through the process of creating each key business strategy you need in order to get your business off the ground and attract investors. You will receive not only the guidance but also the One Hour Business Plan Template that makes it easy to build this valuable 2 page document.
1h
15 Lessons
All Levels
Develop a Solid Execution Strategy
You’ve staked out a vision, studied the competition, and run the numbers – now, how to get from point A to point B? Use an execution strategy as your go-to-launch playbook. Your execution strategy contains all the nuts-and-bolts plans you need to start the business, from identifying key milestones to establishing performance metrics that will help you benchmark your progress. Staffing goals, risk mitigation, startup tactics, and any other specifics your business requires, from technology specs to strategic sourcing relationships, should all be concretely described to give potential investors confidence that you know what it takes to get to launch. Full of useful charts and tools for creating your own action plans, this learning stream also looks at real-life examples to show how elements of the execution strategy come into play. Armed with the downloads plus the accompanying workshop session, you’ll have everything you need to develop an execution strategy that sets out the steps along your path to success.
1h 6m
16 Lessons
All Levels
Your Formula for Entrepreneurial & Business Success - 15 Key Strategies
There is no question that your business could be a huge success, but you must know and master these 15 key strategies that Ken carefully outlines in this course. The good news is that these universal strategies apply to just about every business. Ken will walk you through each strategy and provide you with the key techniques you can deploy today to master each one in your business. Strategies such as Know Your Numbers which highlights the meaning behind critical financial metrics in your business, enable you to manage your growth. Also, we will cover how to set yourself apart from your competitors in a meaningful way. These are just two of the 15 strategies Ken will cover with you. In this course, Ken will show you the specific tactics and strategies that you must focus on to drive long lasting success in your business. Even better, many of these strategies you can literally start acting upon today and start seeing meaningful business results right away.
1h 30m
19 Lessons
All Levels

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